JTC Roofing SEO Case Study
59% Traffic Increase with 70% keywords on Google
SEO Case Study
With nearly three decades of expertise, JTC Roofing is a trusted leader in heritage hard metal roofing. Based in Leicester, they’ve earned a reputation for exceptional craftsmanship and reliability. Specializing in the repair and installation of complex metal roofs, their projects span from residential homes to historic buildings, including churches and stately homes. They approached us to boost their online presence by improving their Google search rankings through targeted SEO strategies, all without using paid ads.
Brief / Problem To Solve:
The old website lacked enough pages for search engines to effectively find and rank each of their services. It was outdated and needed a complete overhaul to bring it back to life. We approached the project in two phases. In phase one, we developed a custom WordPress website that showcased all the services JTC Roofing offers. We created SEO-friendly content for each page, ensuring a smooth process and allowing JTC Roofing Contractors Ltd to focus on what they do best. Once phase one was complete, we moved on to phase two, where we developed a comprehensive SEO roadmap for the next 5-6 months. This plan included detailed competitor and keyword research to enhance their online visibility.
Our Approach
We divided our SEO strategy into three key phases: 1. Technical SEO – We focused on building a strong, well-structured website, ensuring optimal performance and user experience to meet search engine standards. 2. Content Optimization – We developed engaging, keyword-targeted content for relevant landing pages, ensuring users can easily find the information they need. 3. Off-Page SEO – We implemented a full off-page strategy, including link building, to improve the website's authority and enhance its ranking on Google.
Results
70% of all targeted keywords are now appearing on Google, with the website ranking on Page 1 and Page 2 for several key search terms. – Zinc Roofing Contractors – Roof Cladding Contractors – Roof Cladding Contractors – Aluminium Roofing – Stainless Steel Roofing – Domestic Roofing – Metal Roofing Installers Below, you can see screenshots from Google Search Console and Google Analytics, showcasing the website's overall performance and the steady growth in organic users each month.
Statistics ( 1 Month Comparison )
More Statistics
– Organic website users grew from 1124 to 2115 in 1 month – The website's loading speed earned a Grade A rating on GTMetrix. – 70% of all targeted keywords are ranked in the top 10 on Google
Screenshots from Google
