JD Drainage SEO Case Study
266% Traffic Increase with 70% keywords on Google
SEO Case Study
JD Drainage, based in Dorset, delivers top-notch drainage solutions throughout Dorset, Hampshire, Berkshire, Wiltshire, and Oxfordshire. They specialize in a range of services, including drain unblocking, CCTV drain surveys, and eco-friendly drain relining. They approached us to boost their online presence by improving their Google search rankings through targeted SEO strategies, all without using paid ads.
Brief / Problem To Solve:
JD Drainage 24/7 sought our help to improve their online visibility and attract more local clients. Although their website was functional, it lacked proper search engine optimization, limiting its reach. We started by developing a detailed 5–6 month SEO roadmap to strengthen their online presence. This included in-depth competitor analysis and keyword research to uncover growth opportunities. Next, we implemented a tailored SEO strategy, focusing on on-page enhancements and creating SEO-friendly content for every page. This allowed JD Drainage 24/7 to stay focused on their expertise while we ensured they were easily discoverable online.
Our Approach
We divided our SEO strategy into three key phases: 1. Technical SEO – Developing a strong and well-structured website, ensuring high performance and usability to achieve top ratings from search engines. 2. Content Optimization – Crafting relevant, engaging content for targeted keywords and landing pages, designed to provide users with the information they need. 3. Off-Page SEO – Implementing a comprehensive off-page strategy, including link building, to enhance the website’s authority and improve its ranking on Google.
Results
70% of all targeted keywords are now appearing on Google, with the website ranking on Page 1 and Page 2 for several key search terms. – Blocked Drains Swanage – Blocked Drains Swanage – Blocked Drains Swanage – Blocked Drains Swanage Below, you can see screenshots from Google Search Console and Google Analytics, showcasing the website's overall performance and the steady growth in organic users each month.
Statistics ( 4 Month Comparison )
More Statistics
– Organic website users grew from 116 to 608 – Website inquiries increased by 32 – The website's loading speed earned a Grade A rating on GTMetrix. – 70% of all targeted keywords are ranked on Page 1 and 2 of Google.
Screenshots from Google
